LEGO AR Studio is a free-to-play marketing app developed for the then new ARKit platform on Apple iOS. Climax created all aspects of the project from it’s concept through to the final delivery. Our team worked closely with the LEGO design and brand departments in both the USA and Denmark to ensure a consistent design based on previous LEGO app releases and brand representation.
The app consists of a number of 3D play sets, which are interactive within an AR environment. These sets are complemented by simple game play mechanics for player controls and real-world integration… polished with fun and humorous secondary component animations.